Art Direction

I am a Paris-based Art Director and Senior 2D Designer combining deep academic expertise (PhD in Digital Art) with more then 10 years of practical, cross-industry experience. I have led visual identity systems, spatial narrative graphics, and corporate design initiatives for design agencies, international organizations, and tech infrastructure leaders.

My approach is strictly strategic: I don't just create visuals; I build cohesive, recognizable brand experiences that connect emotionally. I remain deeply hands-on throughout the entire design lifecycle—managing multidisciplinary teams, overseeing production methods, and translating abstract ideas into beautifully executed print, digital, and environmental elements.

Creative Strategy

My objective is to build cohesive, high-impact visual identities that capture complex narratives and resonate on an emotional level. Bridging advanced digital workflows with high-end print implementation, I ensure that every graphic asset, spatial layout, or media element aligns perfectly with the overarching strategic vision. My expertise spans the complete lifecycle of art direction and multi-dimensional design: from initial conceptualization and 360° brand alignment to immersive physical and audiovisual installations..